KINGSLEY
GODFREY
I help startups, SMBs and product teams bring clarity to complex problems, through strategy-led, hands-on design.
Trusted by complex & growing products:
Volkswagen Financial Services
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SimplePractice
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Coursera
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Medbridge
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Audi
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Northrop Grumman
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Bolt.eu
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Cowo & Crèche
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Faith & Valor
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Volkswagen Financial Services * SimplePractice * Coursera * Medbridge * Audi * Northrop Grumman * Bolt.eu * Cowo & Crèche * Faith & Valor *
Selected Work
Medbridge User Management: Systems-level redesign of enterprise admin workflows
Coursera Mobile Goal Setting: 3% lift, then a drop - why did momentum fade?
Audi Special Offers: Delivered a 6% conversion rate increase with targeted design improvements.
Bolt Ride Share: Reduced support tickets by 22%
Plugg Events: Delivered a mobile app from concept to launch
Where I focus
Design discovery & product strategy
Clarifying problems, priorities, and direction before teams commit to build
Onboarding, flows, and critical journeys
Designing clarity into complex, high-stakes experiences
Scalable systems & foundations
Creating design systems that support growth and consistency
Full web and product experiences
From first digital presence to evolving, multi-platform products
How I Help
Create clarity where things feel stuck
I turn ambiguity into direction — defining what matters, what to prioritize, and what to ship.
Raise the quality of decisions
I partner with product and engineering to simplify complexity, pressure-test assumptions, and design systems that scale.
Build momentum, not just screens
From early exploration to shipped product, I focus on outcomes — adoption, engagement, and long-term product health.
Ways to Work Together
Joining your team to lead complex initiatives, shape product direction, and drive execution alongside product and engineering.
Embedded Product Design Leadership
Providing senior-level design direction during key growth moments — early product definition, redesigns, or organizational transitions.
Interim / Fractional Design Support
Short-term, high-leverage support for founders and teams who need clarity, prioritization, and product direction before investing in full execution.
Strategic Product Advisory
Who I am
I’m Godfrey Kingsley, a senior product designer with experience leading complex work across various industries. I combine strategic thinking with hands-on execution—helping teams move forward with clarity and confidence.
I care deeply about thoughtful systems, clear decision-making, and experiences that respect the people using them.