Plugg
Your hub for local events, clubs, and bars. Discover, create, and connect with our social features including chatrooms, direct messaging, and follow venues and other users. Explore and experience your city like never before.
Problem Statement
PluggNation, a brand in need of a strategic repositioning and enhanced product concept, requires a comprehensive redesign to align its brand identity and product strategy with market demands. The challenge entails directing the design process to revitalize PluggNation's image and foster customer growth. With a compact and agile team of 12, comprising 2 designers and 4 developers, the task involves reconceptualizing the brand and product to resonate effectively with the target audience while addressing previous design shortcomings.
Role
Head of Design
Year
2019
Design Process
Branding
I choose to go with a vibrant color palette for the brand but balanced out with soft tones. Burgundy was chosen as it has a luxurious, indulgent, aristocratic feeling of high class. Known to be used when designing for wine enthusiasts or connoisseurs of elegant living.
Moodboard
Research
I leveraged preexisting research done by the company and conducted 9 remote interviews with representative users to increase our knowledge of customer needs and behaviors.
Common pain points:
A need to filter events by music genre, happy hours, drink types and ambiance
Possibility to communicate with an event organizer or others attending an event
Too many details during sign up
Quick steps to purchase a ticket
Personas
Prototypes
Below I have chosen to demonstrate some prototypes to highlight the UI, and navigation, innovative concepts, and incorporating insights from a variety of insights, to meet the needs of users and certain business metrics.
Refelection
I had the honor of spearheading the design process for the Plugg app, overseeing everything from initial exploration to final execution. This included establishing a comprehensive design library and system. What's truly rewarding is collaborating with an exceptional team of talented individuals. Anticipated to launch by the third quarter of 2022, the app aims to revolutionize how users discover and engage with events and nightlife.