Selected Work
Featured Work
“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
— Former CustomerFeatured Projects
The Atlas Project
A bold reimagining of a timeless brand.
The Echo Project
A bold reimagining of a timeless brand.
Designing for Care on the Move
Increased engagement and completion by enabling learning anytime—even offline.
The Echo Project
A bold reimagining of a timeless brand.
Who this work is for
I partner with teams building or evolving digital products - who need experienced design leadership to navigate complexity, trade-offs, and growth.
Building a first product or website — or redefining a core digital experience with clarity and confidence.
Startup & SMB Leaders
Seeking senior design leadership from strategy through implementation with engineering collaboration as needed.
Execution-focused teams
Navigating growth, increasing complexity, or unclear product direction.
Product-led Teams
Where clarity, usability, and credibility directly shape business outcomes.
High-trust organizations
Selected Work
How I Help Teams Move Forward
I work with founders and product teams at pivotal moments—whether you’re building your first digital presence or evolving a complex product.
Clarify direction before committing
When priorities feel scattered or the path forward isn’t clear, I bring structure and focus.
Define the real problem
Align goals and constraints
Identify what actually needs to be built
Outcome: Clear direction and confident next steps.
Design experiences that work
Whether launching a new website or refining a core product flow, I design experiences that are thoughtful, usable, and aligned with business goals.
Marketing and company websites
Onboarding and activation flows
Core product experiences
Outcome: Digital experiences that build trust and drive action.
Build foundations for growth
As your product or business grows, I help create systems that support scale.
Design systems
Process clarity
Cross-functional alignment
Outcome: Sustainable momentum, not short-term fixes.
Who I am
I’ve led and contributed to complex digital products across healthcare and SaaS. I care deeply about clarity, craft, and thoughtful systems—whether as part of an internal team or through consulting partnerships.
Designed products at
Volkswagen Financial Services
*
SimplePractice
*
Coursera
*
Medbridge
*
Audi
*
Northrop Grumman
*
Bolt.eu
*
Volkswagen Financial Services * SimplePractice * Coursera * Medbridge * Audi * Northrop Grumman * Bolt.eu *
Design Principles
The principles that guide how I lead, design products and collaborate with teams.