Selected Work

Featured Work

“Every detail was thoughtfully executed. We're thrilled with the outcome.”

— Former Customer

“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”

— Former Customer

Featured Projects

The Atlas Project

A bold reimagining of a timeless brand.

The Echo Project

A bold reimagining of a timeless brand.

Designing for Care on the Move

Increased engagement and completion by enabling learning anytime—even offline.

The Echo Project

A bold reimagining of a timeless brand.

Who this work is for

I partner with teams building or evolving digital products - who need experienced design leadership to navigate complexity, trade-offs, and growth.


Building a first product or website — or redefining a core digital experience with clarity and confidence.

Startup & SMB Leaders


Seeking senior design leadership from strategy through implementation with engineering collaboration as needed.

Execution-focused teams


Navigating growth, increasing complexity, or unclear product direction.

Product-led Teams


Where clarity, usability, and credibility directly shape business outcomes.

High-trust organizations

Selected Work

How I Help Teams Move Forward

I work with founders and product teams at pivotal moments—whether you’re building your first digital presence or evolving a complex product.

Clarify direction before committing

When priorities feel scattered or the path forward isn’t clear, I bring structure and focus.

  • Define the real problem

  • Align goals and constraints

  • Identify what actually needs to be built

Outcome: Clear direction and confident next steps.

Design experiences that work

Whether launching a new website or refining a core product flow, I design experiences that are thoughtful, usable, and aligned with business goals.

  • Marketing and company websites

  • Onboarding and activation flows

  • Core product experiences

Outcome: Digital experiences that build trust and drive action.

Build foundations for growth

As your product or business grows, I help create systems that support scale.

  • Design systems

  • Process clarity

  • Cross-functional alignment

Outcome: Sustainable momentum, not short-term fixes.


Who I am

I’ve led and contributed to complex digital products across healthcare and SaaS. I care deeply about clarity, craft, and thoughtful systems—whether as part of an internal team or through consulting partnerships.


Designed products at

Volkswagen Financial Services

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SimplePractice

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Coursera

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Medbridge

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Audi

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Northrop Grumman

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Bolt.eu

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Volkswagen Financial Services * SimplePractice * Coursera * Medbridge * Audi * Northrop Grumman * Bolt.eu *

Design Principles

The principles that guide how I lead, design products and collaborate with teams.


Human-centered problem solving

Data-informed decision making


Passion for simplicity and accessibility



Micro-moments of clarity

Let’s build products that matter.